2012年12月18日星期二

The traditional printed calendar still has vitality



In 2012, printing enterprises were still in the transition process. The global economic environment is flabby and other uncertain factors existence, resulting in weak external demanding, and business recovery slowly; the adjustment of industrial structure, enterprise transformation and upgrading is imminent. Under the pressure of economic downturn, the printing industry has happen a lot of stories. Regardless of business uniting, merger and reorganization, or industrial transfer to the Midwest, Printing market is change under the influence of many other factors, digital technology set off a new revolution of traditional industry, on-demand printing market has sounded new horn of refinement……. In this environment, whether it is difficult or joy, "firm" and "faith" has supported printing people hand in hand together, as a result, in their unremitting efforts, in the market development and personnel training, the printing industry window is ceaseless.
Along with the arrival of printing reform spring tide, many of the traditional calendar printing enterprises are faced with the shock of digital green printing patterns, in this context, many calendar printing enterprise complaining that the market downturn, but there are also many calendar printing enterprise development tendency is excellent. Why did they have different results in the same environment?

When it comes to the calendar printing industry future, expert analysts that it will appear polarization, the first differentiation is in print, there may be more digital calendar printing needs; second differentiation is the high-end calendar printing business needs will be more, it lies in the traditional calendar printing.
Digital calendar printing, on-demand calendar printing develop rapidly, however, when people talk about digital printing, there are still calendar printing enterprises in the purchase of offset printing machine. Their ideas are too stick? The related data gave a negative answer.

Currently, in Europe and the United States, about 10% can use digital calendar printing, 90% still use traditional calendar printing. Normally, digital calendar printing business volume only accounted for 1%~3% of total business of calendar printing, for example, the share of Shanghai digital calendar printing are less than 2%.

Therefore, on the current situation, the traditional calendar printing still has vitality, and it can still go on. However, Shanghai digital printing thinks, as a traditional calendar printing enterprises, if there is no digital, no computer direct platemaking Technology (CTP), no prepress processing, no color management, it is not realistic that without digital calendar printing. If traditional calendar printing enterprises involved in digital calendar printing, the first step should be first on the CTP.

Foshan JingXin Printing Co., Ltd. is devoted to packaging printing, album printing, commercial printing, hardcover book, carton boxes, calendar printing, card printing, paper notebook, posters printing, catalog printing, paper bag printing, and the post-press process. Our company is subordinate to JingXin International (Hong Kong) Investment Trading Company; with a high starting point, high requirements and high efficient innovative thought, we invested the most advanced brand new Heidelberg folio four colors machine, Heidelberg Speed Master CTP.

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