2012年12月17日星期一

Electric fan industry still has room for growth



"For the fans of such a relatively mature and relatively stable development product, about 80% of the qualified rate is somewhat low, it says that the industry 's overall level of quality remains to be improved, the enterprises need to pay more attention to product quality, especially the small and medium enterprises.” China household electrical appliances association secretary-general Xu Dongsheng in an interview with this reporter said.

Development of the industry tends to be stable
In recent years, along with the domestic popularity rate of air conditioning is higher and higher, especially in the big city, so the electric fan industry how to develop had caused the widespread attention outside the industry, even some called "industry of the setting sun ". In this case, the traditional electric fans can only survival in low end, convenient and compact.

There are agencies made investigation with home appliances store consumer in 11 of China's large and medium-sized city, the results show that the part of consumers choice electric fan are based on price factors. Electric fan function and appearance factors accounted for the dominant consumer purchase of nearly 52%, has played a larger role in the decision.
"For many families, they will not without the use of electric fan even if they had air-conditioning. On the contrary, the electric fan using time will longer than air conditioning. Liang Zhenpeng points out, on the whole, our country electric fan market has tended saturated at present, and the growth rate is slower.

The professional points out, electric fans and air conditioners itself exists a big functional differences, air conditioning is cooling, fan is natural temperature and ventilation, each have a fixed user group. Despite the air conditioning popularity rate is higher in the medium-sized city, in three or four levels of markets, especially in the rural market, electric fan consumption potential is greater. All these show fanner market still has much room to grow in our country.

Energy saving comfort is the future direction
With variety kinds of new electric fan products reached the market, the old electric fan was beginning to glow the new vitality. These new products are more pursuit personalized in appearance and function. The computer control, natural wind, sleep wind, negative ion function……all of these belong to the air conditioner function, have also been used by numerous fan manufacturers. In addition, it increased lighting, mosquito repellent and other more practical function. The appearance of these not to stick to one pattern and functional diversity of products, predicts the development trend of whole electric fan industry.

Experts say, the variety of new features of electric fan, not only shows the personality, but also increased its level, which can visible that electric fan sold hot due to the novel appearance of the product and the humanized function. If electric fan enterprises want to be gain a firm foothold in the market and leading the trend, make more efforts in product appearance and function is a good method to rapid increase market share.

On the whole, the pursuit of energy-efficient and comfortable is the electric fan industry development direction in the future.

Zhongshan Double Crown Electrical Appliance Co., LTD. is a specialized manufacturer of various electrical fans, which is located in Zhongshan China. Our main products are Electrical Fans, Stand Fans, Table Fans, and Wall Fans. In combination with our competitive price, punctual delivery, qualified managers, experienced staff, advanced equipment and strong technical support, presently, we are looking forward to even great cooperation with overseas customers based on mutual benefits.

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