Taiwan carton industry: Review of the development and Experience

Thirty years ago, Taiwan carton industry enterprises that with annual turnover of about 50 million yuan is in corporate abound, today, three decades later, some of them have been eliminated, the majority corporate annual turnover are stagnant forward between 2 to 5 billion, but some stand out and adding the enterprise club with annual turnover over 10 billion yuan. The gap like worlds apart, it is worth the industry to explore and ponder.

Over the past decade, it can be said that the dark period of the paper industry in Taiwan, decreasing profit, loss of horrendously is common. Retrospect the reason, a decade ago, the small carton plant market share up to 70%, mastered the dominance of the market, in addition, they depress the price of the upstream base paper, lets the paper suppliers feel they can not control the price of their products and have invested in start-up cardboard box factory, causing quite a lot of small carton factory have eliminated.

However, in recent years, the carton industry has a very high share in the packaging market, logically speaking, it has been able to influence the market, earning may be rebound. But people regardless of the market share promotion, do not change strategies and still enchanted by the growth of sales and results, only blindly aspire to achieve economic production. After the market share rose to a certain proportion, the enterprises should be consider discarding old thinking and strategy, at present, the importance of pursued in the past performance and sales potential has been reduced. In contrast, neighboring Japan, have adjusted on the results and increased market penetration in 1990, switch to the main direction of "profit” thinking to dominant industry. When the economy entering a period of low growth, how to survival has become the most concern subject to the industry profitable, operators can not appear profits, eventually everything will go down the drain.

Taiwan carton industry is a traditional industry which only with a little profit, however, the industry was involved in the each other price-cutting competition. Committed to the enhancement of the value-added products, and lack of a sense of crisis, it is the biggest problem faced by the industry. When coupled with the fear of the mentality of the reform, it is worse. The carton industry should have discarded ostrich mentality, called for the peer to carry out a common development strategy, so that they can find out better ideas and practices.

Currently, it is the era of e-commerce, "E-commerce innovation competition”, called the outlook period, the profit is expected to increase to about 10%.

Foshan Guan Tian Printing Co., Ltd. company established in 1994, for more than two decades’ diligent management, have advanced production technology and powerful production capacity, and we are able to print, process and manufacture all sorts of paper products comprehensively, so as to meet different customers’ need. The one-stop service is from design to print, to post-press, to logistics; the core products are packaging box, corrugated carton, fold paper box, color box, paper display, color carton and the products scopes include household appliance, daily