Men's business listed isn’t the end point of development

In the long-term since, the competition of our country men's brand and even the entire garment industry homogenization is very fierce. In the drive of rise in the cost and upgrade the brand, mens business burst forth unprecedented listed enthusiasm since 2010. But only with enthusiasm seems difficult to touch the market and the supervision level. Rimula, seven card, notch, repeatedly dashed their listed dream, explained men's brand still need to practice.

Mens brand seeking list, is in order to let their channels stronger, brand bigger, stand firm in intense competition as soon as possible. But speaking of the present situation, many companies do not have a core competence of listing, and lack of achievement sustained growth potential. Among them, the rate of inventory turnover decline and the lack of core competitiveness became the blocks of many clothing enterprises listing and stumbling. Due to the rapid decline of inventory turnover rate increase the enterprise marketing risk and financial risk, the IPO in garment enterprises are facing a great challenge.

To explore the reasons for it, the traditional business model of "production outsourcing add to straight camp shop, store" cause the enterprise R & D capability, marketing channel construction and management ability slants generally weak. In the entire garment industry, the retail terminal link of brand clothing enterprise has the biggest profit space, which with the strongest profitability, cost transfer ability and fight risk ability. But the current Men’s Business common lack of speed and benefit balance in the process of construction of marketing channels. The phenomenon of channel construction quickly led to funding chain tension occurred from time to time, single-store profit ability still remains to promote. To be listed Men’s enterprise, their management ability and resource replication capacity will be decide whether their IPO will be successful.

At the same time, for the domestic men's retail industry which still growing, competition is becoming more and more severe in external, as the market subdivides unceasingly, the competitive pressures from the domestic and foreign competition brand will continue and even increase. Chinese men's brand how to deal with such a situation? Whether the hot market will produce the local Giorgio Armani and Pierre Cardin? It still needed us to explore.

Zhongshan JLSJ Clothing Limited Company is a comprehensive garment enterprise, integrates the design, R&D, manufacture and sales of shell fabrics and finished clothing.JLSJ has more than ten years’ experience in the industry of shirts shell fabrics and finished clothing. It has independent department of shell fabrics’ design and clothing style design; simultaneously, it is equipped with sample room and production plant. Our products include business shirt,fashion shirt,outdoor shirt and leisure shirt.