2012年12月19日星期三

China printing industry problems analysis and development suggestions



China printing industry development starts late, have not yet reached the international advanced level, the printing industry development faces two major problems:

Firstly, the intensive aggregation degree is low, lack of core competition ability. At present, although China's printing industry has emerged a number of enterprises that with scale and brand awareness. But compared with international well-known enterprises, there is still a large gap in scale, benefit and core competitiveness. "The problem of big not strong, small fine is still outstanding, between the enterprises inside the industry competition rather than cooperation coordination, resulting in the situation of industry low-level repeat construction is difficult to get fundamental change.

Secondly, the insufficient independent innovation investment and quality potential remains to be improved. Currently, the majority of printing and printing equipment manufacturing enterprises relied cost advantage and price competition strategy too much in the market, but technology and management innovation investment is shortage. Therefore, compared with the international famous brand products, the domestic printing equipment has significant gap in content of science and technology, quality and stability. At the same time, printing enterprises are lacking of high-caliber technical workers and management staff; the occupation skill training and qualification certification system is to be perfect; in the aspects of internal management of enterprises, the capital operation, and international trade, domestic enterprises also has a relatively large gap with international well-known enterprises.

The printing industry development proposal:
Influenced by the international and domestic economic situation changes, as well as the printing industry and related industries development trend, China printing industry was already entered adjust period after a stage of rapid development. How to better solve the problems of Chinese printing industry develop? We put forward the following suggestions:

(1) To speed up the implementation of green printing, adjust a structure energetically.
Give full play of the government leading role in the implementation of green printing, and actively expand of the implementation scope of green printing. Use of market regulation mechanism, to promote the enterprise in the guided of invisible force, actively increase the input of green environmental protection and technology to 'raise the technology level, improve the production environment, change to green printing enterprises'. So that to promoted the printing industry to eliminate backward production capacity and realize the adjustment of industrial structure.

(2) To cultivate backbone advantage enterprises, enhance competitive ability.
To create a good development environment for the scale above major printing enterprises, increasing capital, policy support, accelerate breed the leading role of radiation of national printing demonstration enterprise. To strengthen the printing industrial park planning and construction, guide each district creating a unique, potential and printing industrial park according to its own characteristics and combined with the regional advantage.

(3)Strengthen the innovation of investment, to promote transformation and upgrading.
To increase the innovation input, we should focus on the organization the work of "digital printing and digital printing major project" and "green printing system construction”. With major project to drive the transformation of printing equipment, technology research and development, improve the overall technological level of industries, to promote the printing industry transformation and upgrading.

(4) Perfected industry supervision and management, to create a healthy environment.
The government departments should further strengthen the policy regulation and market supervision, improve the relevant laws and regulations, strictly implement the market access and exit policy. Comprehensive use the means of legal, administrative, economic, scientific and technological and others to improve management efficiency, to create a fair and orderly competition environment for the printing industry.

Foshan JingXin Printing Co., Ltd. is devoted to packaging printing, album printing, commercial printing, hardcover book, carton boxes, calendar printing, card printing, paper notebook, posters printing, catalog printing, paper bag printing, and the post-press process. Our company is subordinate to JingXin International (Hong Kong) Investment Trading Company; with a high starting point, high requirements and high efficient innovative thought, we invested the most advanced brand new Heidelberg folio four colors machine, Heidelberg Speed Master CTP.


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