Solar water heater industry: accelerate industry reshuffle

Following the photovoltaic industry, the domestic solar water heater industry is experiencing a turbulent, if the PV industry decline more stems from the external market factors, then solar water heater industry decline are more from Internal industry reshuffle. After more than ten years of rapid development, the industry is going to the change of break the pattern, start again, raising the threshold, the survival of the fittest.

Nearly thirty years development, some solar heat utilization industry enterprises is continued to be strengthen, in 2012, there are four solar energy enterprises enter various stock market, especially the Sunrise Oriental A board listing in shanghai, have practitioners an injection booster for the entire industry. But the small enterprises have set off the tide of bankruptcy and shut down, in face of "limited", distributors began to waver, some replacing brand, some simply exit the market. The development of the industry have hitherto unknown bottleneck.

Industry reshuffle accelerate, former boss is exit

"Much non-brand-name, market disruption" is the portrayal of the solar market. In China, the annual output solar water heater is about 50 million, but more than 80% of them are various small brand. Because the specified technical threshold is too low, those enterprises without qualifications, do not meet the technical standards can also come in, this disorderly competition led to today's vicious spiral. With the acceleration of the industry reshuffle, some enterprises that behind the market development had begun to gradually washed out. The expert expresses, in the next three to five years, this number will be more than 50%.

As the industry competition intensified, the reshuffle will accelerate. "It is not necessarily a bad thing to the industry." With industry experts say "let the enterprises which no longer adapt to market out, let the good enterprises progressive market merger and acquisition, it is advantageous to the overall industry health development."

Represent the general trend of environmental protection, industry foreground is bright

Experts pointed out, the future technology and innovation is the direction of development of the industry. Only that with these two advantages will be bigger and stronger. At present, the mainstream manufacturers have introduced innovative products and strategy, such as Sunrise Oriental micro energy technology strategy upgrades, Tsinghua Sunshine "without water" products, Force Norit’s upgrade from high temperature application to low temperature power application. The application of these techniques is undoubtedly improve the threshold of the industry, played an important role in promote the development of the industry.

To this, as the first listing corporation in the industry, Sunrise Oriental has a more profound experience. It is understood that several years ago they have took technology R & D as a strategic business development goals. After years of development, the company photothermal conversion efficiency and thermal insulation coefficient is much higher than the industry standard of the country, keeps ahead in terms of integrated application technology, design the process equipment by their own and has complete industrial chain. With state-of-the-art technological innovation and craftsmanship, Sunrise Oriental products exports to over 100 countries and regions. For the development of the industry, the officials said, in the backdrop of the national energy saving policy, the industry will usher in a more broad space for develop, the output value over one hundred billion in 2012 has no suspense. After the reshuffle, the solar energy industry will be more mature and healthy.

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