According
to German media reports, although the European car market is in deep debt crisis,
global sales of the automotive industry are soaring. China and the United
States are the main driving force.
In
2012, the newly registered vehicles in the world is about 68 million, have an
increase of four percentage points. According to the motor vehicle industry
federation announced, the main driving force of the industry is from the
booming Chinese market and the revitalization of the U.S. market. In 2012, the
nation's auto sales about 14.5 million, with year-on-year growth of 13%, it is
the largest increase since 2008. Although the best-selling models in the United
States is still the economic models, some consumers have started to pay
attention to luxury cars, it shows that the U.S. auto market development in the
direction of positive health. In the contrary, Western European new car
registrations fell by eight percentage points, to a trough of 118 million.
In
2012, German car manufacturers in the global market share stabilized at around
20%. In contrast, the domestic production has declined in Germany. Last year,
German brand produced 5.39 million vehicles in Germany, reduced by four
percentage points compared with 2011. The vehicle exports have reduced by three
percentage points, to 4.13 million. But at the same time, German manufacturers
have increase investment in overseas markets. Volkswagen is expected to invest
3.4 billion euros in 2016 to update its product line in Brazil, to meet the
different needs of the consumers; BMW also said it will invest about 200
million euros to build factories in Brazil; Audi's sales in Brazil are rose
doubled. In Russia, the major manufacturers in Germany have intention to set up
factories in localized production.
In
addition to China and the United States, market performance of emerging
countries such as Brazil and Russia are also very interesting. In 2012, the
Brazilian car sales about 3.77 million, a year-on-year growth of 4%, Brazilian
market will be to maintain this growth in 2013, and up to 3.92 million. Score
of 2.46 million in 2011 and an increase of 39.6% proved that Russia is one of
the world's fastest growing auto markets. "The Russian auto market has
achieved a growth rate of about 10% in 2012, this is in the context of weak
European car markets ", the European companies Alliance Association President
Frank SchauFF said when interviewed by German media in Moscow. Russia's car
sales of about 2.8 million in 2012, it is expected to maintain a growth rate of
about 10% in 2013, and reach to 3 million. Currently, Russia's goal is to
surpass Germany to become Europe's largest car market.
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