Solar water heater industry was in trouble

In 2012, in the retail market of solar water heaters in China, the city sales proportion is only 10%, hit a record low in recent years. Along with the downturn in sales of solar water heaters in the city, the industry has come to a critical period, the solar water heater business need to transformation and change, if not, they will be out of the market.

Shang & P Consulting appliance industry analysts pointed out that: With the urban market downturn, the development of solar water heaters in the urban market equivalent back a few years. In the past, solar water heaters, gas water heaters, electric water heaters was each occupy a certain market share. But the current situation is solar water heaters across the board retreat.

Currently, owing to the continued lack of industry standards and technical threshold is low, the situation of solar water heater industry is chaotic, industrial development is seriously lagging behind. Solar water heater quickly exited the city market mainly because the market was mixed, the overall low level of quality. In addition, the solar water heater sales channels is planning lag, out of touch with the market, has not explored successful sales model, and after-sales service can not get a good protection, cause consumers substantial decline in the purchase of solar water heaters enthusiasm. Domestic solar water heater market development is not yet mature, the market norms degrees is low, what’s more, the market was in a vicious competition period, so, the development of the solar water heater industry was in trouble.

According to the Shang & P Consulting release of “2012-2016 Chinese flat panel solar water heater market analysis and investment strategy research report” show, compared to gas water heaters and electric water heaters, solar water heaters performance of energy-saving is still significantly higher than the above two, the room for future development of solar-related industry is huge. Especially in the trend of energy conservation, solar products will become the mainstream of the market. With the disorderly development of the industry and the growth of the entire industry in the doldrums, the solar energy industry will enter a critical period. It is estimated that it will accelerate the industry reshuffle in 2014, at that time, there will be a large number of small and medium enterprises exit this industry. Now, the development of solar water heaters receive hinder, facing with the solar water heater market downturn, in order to improve the ability of resist risks，solar energy enterprises should be diversified development.

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