CNNIC: network has become preferred channels for consumers to get automotive information

Recently, with the "31 China Internet Development Statistics Report" released, the China Internet Network Information Center (CNNIC) are released the "Chinese netizens consumer behavior survey report" (hereinafter referred to as the "Report"), Which focus car, 3C two typical industries, by studying the online behavior of Internet users, concerned about the impact of the Internet on social, economic and consumer, not limited to online, but the bi-directional integration of online and offline.

Car report pointed out: the network has become the preferred channels for consumer to contact automotive information, in addition, it is the important promotional marketing platform of auto companies. Compared with non-users, Internet users are more spending power groups.

Existing users of the car, 67% of users exposed to the Internet in the past week, much higher than for other media contact, so, the Internet is undoubtedly the most important promote marketing platform for auto companies. Currently, the majority of automotive businesses invest in Internet marketing expenses are far more than in other media. This situation is closely related to the impact of the Internet on the automotive consumer. Advertising in various online activities can delivered new car brand, model information to the target user; the user will further use a search engine to search their interested information, or visit the automotive vertical website or portal car channel to comparison and evaluation; then, the user will exchange views with friends or other users in microblogging and forums; finally, under the combined effects of the above information, the user will make purchase decisions, and through the Internet appointment most convenient 4S shop site to see the car and test drive; the impact of the Internet on the user will continue to purchase a car, car users will join the owners club or brand online Forum to share the driving experience with other owners, to safeguard their rights, what’s more, they will obtained after-sales service by visiting the brand's official website. It can be said that in each stage of automobile consumption, the Internet are important to consumers.

The Internet family car ownership rate was 28%, much higher than the overall average level of family, the rate of car ownership has significant difference between urban and rural areas and geographical differences. The urban Internet family car ownership rate is 32.5%, rural Internet family car ownership rate is 17%, urban and rural areas exists a large gap, but also indicates the great potential of the automotive market. In terms of geographical distribution of the Internet family car ownership rate, North China is highest, between 26% -30%, followed by the East and South China, between 21% -25%.

Netizens have obvious geographical characteristics and the era of color preferences for cars. From a geographical point of view of car preferences, the East China Internet users prefer U.S. car, the North China's Internet users prefer German cars, Internet users in southern China to buy Japanese and Korean car some more. In addition, the cars preferences of Internet users has the era of color, the netizens after 60 and 70 prefer German cars, the 80 Internet users prefer U.S. cars, 90 netizens preferences of Japanese and Korean car some more.

Domestic car brand is weak, strengthen brand building is a top priority. View from the Internet family car brand ownership rate, China's auto market concentration is not high, fierce brand competitions, the top 3 brands are slightly more than 30% share. Although the Own brand Chery and BYD entered the top ten brands, however, the brand preference list not have own brand. When the market downturn, a weak brand influence car prices will first impact, which can be seen from the performance of the automobile market in the first half of 2011. Therefore, in the face of fierce market competition, if China's automobile industry want to occupy a dominant position in the automotive market in the future, strengthen brand building is a top priority.

Approved by the People’s Government of the Guangdong Province, Mingyang Electronic Science & Technology Co., Ltd. company is an electronic technology enterprise, Since establishment, the company commits himself to the design, R&D, production, sales and service of car battery, intelligent battery, intelligent control system, car alarm system, car security alarm and car control system. Combining with the modern high-end electronic technology; we developed the intelligent three-in-one multifunctional storage battery, intelligent automobile power control system, and cars anti-theft current control system etc., which are the initial innovation and leading technology.