Air to water heaters: branding is imperative

Enterprise development are lies in the product, the key to competitiveness of the product is quality. Quality intrinsic is indeed important, but the external packaging and marketing are also important, whether publicity work has been well are related to the fate of the product. Therefore, air to the product in the market in order to rapidly promote, grow and develop in the fierce market competition, branding is imperative.

In the industry, "Air Can” is actually short for “Air to water heaters ", a typical use form of the air source heat pump hot water. Data shows that air source heat pump water heater consumes 1 kilowatt electric heat can be provide 3 degrees ~4 degrees electric heat, the energy efficiency is 3 to 4 times of electric water heater, 2 to 3 times of the oil-fired boiler. In addition to full use of low-grade renewable energy in the air to achieve low-carbon energy-saving, air can also have advantage of safe, comfortable, easy to install, stable weather running, etc. so, following the gas water heater, electric water heaters, solar water heaters, experts called it the fourth generation of water heaters.

At present, the main market of China's air to water heater products are the south region of the Yangtze River, low temperature conditions in the north of the Yangtze River lets many air to the enterprise prohibitive. With the rapid rise and mature of the market in the Southern Yangtze River, the development space is also reduced, from a business perspective, the northern market become "fertile soil". Therefore, in addition to require continuous improvement of product technology and quality, expand the application space, the air to the enterprise also needs to improve the social and consumer awareness. Relative to other gas, solar, electric and thermal energy equipment, at present, the air in our awareness is still very low, so, we should allow consumers to recognize the value of this product.

In the initial stage of development of the industry, it needs the leader dared to do branding, marketing efforts, undoubtedly, Tongyi has do a good example to counterparts brands, become the first brand of CCTV in advertising. With the growth and development of the industry, the brand of air to the first camp: Outes, Niuen Tai and other brands are beginning to take the route of brand marketing, Our air energy market is moving toward standardization leading brands. It can be expected that in the near future, air to water heaters will be occupy a large share of the water heater market.

Zhangjiagang Hope Import & Export Co.,Ltd(Hope company) specialize in manufacturing all kinds of foam and spronge products, mainly are rubber foam flooring underlay,rubber parking protector, water heater blanket, foam tape, adhesive foam board, knee pads and so on. All our products are for exporting purpose. 

Hope company have attended into the business of foam and sponge products since 2004, and has a team of engineer with experience more than 10 years. We have such technology as machining, stamping, welding, laminating with standard processing means and strong productivity. As a result,we can ensure our products been deliveryed in a short leading time.